VP of Marketing & Communication
Location
Columbia Metropolitan Convention Center
Type
Full Time
- Health insurance
- Paid time off
- Vision insurance
- 401(k)
- Dental insurance
- Develop and oversee execution of annual marketing plans
- Manage director of marketing position and maintain oversight of social media specialist, graphic design specialist and other associates that report to the director of marketing
- Research and facilitate paid space advertising placements and maintain relationships with advertising contacts
- Act as brand ambassador and maintain proper and effective use of the brand within the organization and the community.
- Educate community on the purpose and mission of Experience Columbia SC and establish mutually beneficial community partnerships
- When outsourcing is needed through advertising agencies or other vendor partners, handle communication, and negotiation process and bid/RFP process if needed
- Organize meetings with local attractions to streamline marketing efforts
- Conduct interdepartmental meetings to facilitate communication among departments.
- Assist with brainstorming and ideas for special events produced by various departments
- Manage director of communications position and maintain oversight of associate that reports to the director of communications
- Oversee Columbia Columbia SC Insiders Guide (visitors guide) project and its various components that are managed by staff members and vendor partners
- Write and present grant applications for the DMO covering City of Columbia, Richland County, Lexington County, West Columbia, Town of Lexington and City of Cayce, as well as any additional municipal grants available.
- Write and present SCPRT / Destination Specific grant application for the DMO.
- Investigate additional funding sources and revenue opportunities.
- Work with CEO and Partnership Services Manager to recruit private funding through Destination Marketing Fee $1 Per Room Program and other partnership programs.
- Work with CEO, Finance, and other department heads in budgeting process relating to sales and marketing line items. Review sales and marketing expenditures throughout the year and work with CEO and VP of Finance to adjust projects and programming as needed.
- Actively participate along with or as fill-in for President/CEO at community related functions, events or interviews as directed.
- Interpersonal Skills – Focuses on solving conflict, not blaming; Maintains confidentiality; Remains open to others’ ideas and tries new things.
- Visionary Leadership – Displays passion and optimism; Inspires respect and trust; mobilizes others to fulfill the vision; Provides vision and inspiration to peers and subordinates.
- Change Management – Develops workable implementation plans; Communicates changes effectively; Builds commitment and overcomes resistance; Prepares and supports those affected by change; Monitors transition and evaluates results.
- Delegation – Delegates work assignments; Matches the responsibility to the person; Gives authority to work independently; Sets expectations and monitors delegated activities; Provides recognition for results.
- Judgment – Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
- Bachelor’s degree in Marketing or Communications is required.
- 8-10 years of progressive experience related to management, sales and marketing with 4-5 years in a management role.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Columbia Metropolitan Convention & Visitors Bureau (GCC)
Think of us as the biggest cheerleaders for the heart of South Carolina.
The Columbia Metropolitan Convention & Visitors Bureau dba Experience Columbia SC is the destination marketing organization (DMO) for the region. This branch of Columbia SC tourism began in 1984 as the Greater Columbia Convention & Visitors Bureau. Experience Columbia SC’s mission is to strengthen the area’s economy by marketing and selling the region as a premier destination for meetings & conventions, tradeshows, special events and leisure travel. Experience Columbia SC works with accommodations, restaurants, facilities and attractions to provide informative materials and services that enhance and promote the desired image of the Columbia area.
The Experience Columbia SC DMO is funded by a combination of private and public funds including City of Columbia Accommodations Tax, Richland County Accommodations and Hospitality Taxes, and Accommodations Tax from Lexington County, Town of Lexington, City of Cayce, West Columbia and Town of Irmo, as well as a Destination Specific Grant from the South Carolina Department of Parks, Recreation & Tourism.
Team members reporting to the Vice President of the DMO include sales, convention services and partnership services personnel. The Columbia SC Visitors Center, a brick-and-mortar visitor information center and retail shop falls under the guidance of the ECSC DMO and includes visitor services personnel.
Columbia SC tourism is comprised of a set of sister organizations (Midlands Authority for Conventions Sports & Tourism + Columbia Metropolitan Convention & Visitors Bureau) responsible for various components of promoting and marketing tourism throughout Richland County, Lexington County and the City of Columbia. The two sister organizations are made up of three brands, each with a specific set of responsibilities related to promoting and marketing the Columbia region. The three brands are Experience Columbia SC, the Columbia Metropolitan Convention Center and Experience Columbia SC Sports.
Company Website: www.experiencecolumbiasc.com
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